Email Inspiration from Jeni's Ice Creams

Warm cream and tangerine tones carry the summer theme straight through from the pint hero to the closing storefront shot. Product photography stays front and center, with the scoop-topped pint practically melting off the screen. A loose three-section flow of flavor, collection, and challenge keeps a playful brand from feeling chaotic. Tactical note: a tight seasonal color story can do as much brand work as the logo itself.

Disclaimer: Jeni's Ice Creams own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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