Disclaimer: Jeni's Ice Creams own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and thanksgiving email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Jeni's Ice Creams
We love how Jeni’s keeps the CTA crystal clear by repeating it twice—once for ordering pints and again for visiting a scoop shop—each on full-width buttons with generous padding and high contrast. The alternating image blocks paired with solid background panels help segment the message cleanly while guiding the eye down the page with zero friction.
