Email Inspiration from JENNY BIRD

Restraint is the entire design strategy: three necklaces float on a soft cream field with acres of negative space around each one. A centered serif headline and a single black button keep attention on the product rather than the layout. There is no discount and no urgency, just pieces photographed cleanly enough to read as premium. Minimal layouts like this only work when the product photography is strong enough to hold a nearly empty frame.

Disclaimer: JENNY BIRD own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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