Disclaimer: Jolie own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Jolie
Opening with a relatable summer premise (sunscreen, chlorine, sweat) earns attention before the showerhead is ever mentioned. Soft poolside and bathroom photography sells the lifestyle, then a hard 81 percent stat on reduced hair shedding closes with proof. The pivot from feeling to clinical data inside one email is smooth rather than jarring. A tidy blueprint for a problem-first product story.
