Disclaimer: Karen Mabon own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Karen Mabon
Custom illustration instantly separates this email from the sea of product photography that fills most inboxes, making the Selfridges collaboration feel like an event rather than a launch. The playful robot characters and vibrant yellow palette signal that this is a brand with a distinct creative voice. Marketers looking to stand out should note how illustration can carry an entire email without relying on a single product shot.
