Email Inspiration from KEH Camera

Three short imperative lines stacked in bold do all the persuading, framing a switch to mirrorless as a lifestyle upgrade rather than a spec sheet. The dark background lets the lineup of camera bodies sit like studio product shots, and the messaging speaks to travel and everyday shooting instead of megapixels. Strong proof that punchy typography can outsell a feature list.

Disclaimer: KEH Camera own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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