Email Inspiration from Kickstarter

The two column grid uses varied background colors to create distinct, scannable modules for each project. This visual separation prevents content fatigue in a long digest, while consistent CTA placement provides a clear path forward for every item.

Disclaimer: Kickstarter own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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