Disclaimer: Kickstarter own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Kickstarter
The two column grid uses varied background colors to create distinct, scannable modules for each project. This visual separation prevents content fatigue in a long digest, while consistent CTA placement provides a clear path forward for every item.
