Email Inspiration from Kosas

Kosas uses a “checklist” format to visually guide the user through a makeup routine. This educational approach smartly positions their product as an essential step, moving beyond a simple product showcase to provide genuine value and context for the purchase.

Disclaimer: Kosas own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want to get the best from Email Love every two weeks?

*the Email Love newsletter sends every two weeks. Scout’s honour.

Similar Email Inspiration

Figma to ESP with 1 click

Loved by designers & marketers

No Thumbnail Set
No Thumbnail Set
No Thumbnail Set