Disclaimer: LEGO® News own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from LEGO® News
A posed minifigure cracking open a shipping box gives the ‘Shiny new sets’ headline an instant sense of unboxing joy. Product cards lead with piece counts and loyalty points, quietly gamifying the browse for collectors. The recurring orange-and-yellow blocking and the personalized barcode ‘membership card’ at the close keep the brand’s playfulness intact end to end.
