LOFT: PSA: 50% off + extra 15% off + free shipping for a (very) limited time

The animated GIF hero immediately grabs attention by cycling through the stacked offers from the subject line. This visual reinforcement makes the value proposition clear and compelling before the user even scrolls, supported by distinct CTAs right below.

Disclaimer: LOFT own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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