LOFT: 50% off + extra 15% off + FREE shipping ENDS TONIGHT

The animated GIF hero is a great choice for communicating a complex, multi-part offer. It quickly cycles through each discount, making the value proposition clear and dynamic. This visual hierarchy ensures the main message lands immediately upon opening.

Disclaimer: LOFT own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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