LOFT: The Warehouse Sale is ON.

The opening animated GIF creates a strong sense of event and urgency for this warehouse sale. Below, a clean modular grid layout makes it simple for customers to visually scan and shop key categories like sweaters and pants.

Disclaimer: LOFT own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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