Disclaimer: LOFT own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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The split call to action below the navigation is a smart move. It immediately lets shoppers choose their path, whether they are browsing new styles or heading straight to the sale. This simple choice effectively directs user intent from the very start.
