Disclaimer: LOFT own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
LOFT: Hellooo, sweater weather (+ it’s all 50% off)*
The “Hellooo, sweater weather” subject line and preheader immediately set a friendly tone, clearly highlighting the 50% off offer. Strong full-width product photography and animated GIFs create an engaging, visually rich experience with a clean, modular layout. The extensive use of image-based navigation and CTAs, however, could be less accessible for some users.
