Disclaimer: Loftie own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Loftie
A co-branded ‘TED x Loftie’ framing and the line ‘One small object. One big job.’ sell a single product through story rather than spec sheets. Sections like ‘Where It Fits’ answer the practical questions a gadget buyer actually has. Collaborations work hardest when the partner’s voice shapes the copy, not just the logo lockup.
