Disclaimer: Loog Guitars own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Loog Guitars
A close-cropped portrait — kid holding a mini electric guitar, face out of frame, plaid and denim doing the styling — sells the product as a cool object before the copy makes the case. ‘The right guitar for every age’ is set in a clean rounded sans on the photo itself, with the wordmark floating at the top so the image reads as the cover, not an inset. The single red CTA against the muted greens is the only color spike, which is exactly the right amount of guidance.
