Email Inspiration from Louis Vuitton

One arresting editorial image carries the entire message, trusting a single frame to do what a grid of products cannot. The pared-back navigation and pre-order framing manufacture anticipation around a launch date instead of a price. Restraint is the flex here, with acres of negative space reading as pure confidence. When the photography is strong enough, one hero beats ten thumbnails.

Disclaimer: Louis Vuitton own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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