Email Inspiration from Louis Vuitton

A heritage anniversary becomes a tactile story: the hero bag sits in soft monochrome, then two macro shots pull you into the loom and the colored threads of the new jacquard canvas. Leading with the finished product and following with process photography is a smart sequence — it earns the craftsmanship claim instead of just stating it. The restrained type and acres of white keep the focus squarely on texture.

Disclaimer: Louis Vuitton own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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