Email Inspiration from Lumen

Two near-identical lifestyle photos carry overlaid data cards — 75% fat burn beside 80% carb burn — translating an abstract science pitch into something instantly legible. The lavender gradient threads through every section, giving a long explainer a single visual spine. A before-and-after testimonial paired with star ratings handles persuasion in the lower third. It’s a sharp template for any product that has to teach before it can sell.

Disclaimer: Lumen own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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