Email Inspiration from Lumen

We’re impressed by how Lumen’s email balances education with visual storytelling. The alternating image-and-copy blocks create a clean rhythm that guides the reader through key benefits without overwhelming them. Rounded imagery softens the tech-forward subject, while consistent 24px headers and spacious padding enhance readability and flow—making complex wellness data feel accessible and motivating.

Disclaimer: Lumen own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics and singles' day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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