Email Inspiration from Made In

Leading with a recipe roundup instead of product keeps a cookware brand useful in the inbox even when nobody is shopping. Close-up grill and skillet photography does the selling implicitly, with each dish tied to a technique rather than a SKU. Content-first sends like this build the habit of opening, which pays off when the promotional emails finally arrive.

Disclaimer: Made In own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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