Email Inspiration from MailerLite

The email clearly outlines the value proposition for each plan, using live text for easy readability and accessibility. Prominent HTML buttons like ‘Upgrade now’ and ‘Upgrade my account’ guide the user effectively. While clear, the introductory subject line could be more compelling to grab attention.

Disclaimer: MailerLite own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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