Email Inspiration from Material

Stacking a ‘Selling Fast’ cue on top of two five-star reviews makes social proof the engine of the pitch instead of an afterthought near the footer. The muted styling and overhead product shots keep the focus on one hero item. Surfacing real customer quotes beside the buy button is an easy way to answer hesitation at the exact moment it arises.

Disclaimer: Material own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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