Email Inspiration from Mattel

We love how Mattel builds anticipation with bold, punchy headlines and toy photography that captures real joy in the build process. The layout balances high-energy imagery with generous spacing, while the CTAs are consistent and easy to spot. That “Fun for the Whole Family” module at the end? A clever pivot that keeps collectors and parents equally engaged.

Disclaimer: Mattel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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