Email Inspiration from Mixpanel

Mixpanel’s update email delivers clarity with a sharp layout and strong content hierarchy. We’re especially drawn to the thoughtful use of spacing and typography—each section breathes, making dense product updates feel digestible. Highlight boxes like “Product” add helpful context, while animated visuals and microcopy (like “Tidy up your governance”) keep the tone approachable and engaging for technical audiences.

Disclaimer: Mixpanel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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This is a good-looking email. See how it stacks up technically with previews of four common inboxes, including light mode and dark mode.
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iOS 18 Mail

iPhone 16

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iOS 18 Mail

iPhone 16 dark

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Outlook 365

Windows 2022

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Chrome Gmail

Mac Ventura