Email Inspiration from Momofuku

This giveaway email uses a simple three-part visual structure to great effect. The bold announcement, clear instructions, and enticing prize photo create a straightforward path for the user, guiding them directly to the social media-based call to action.

Disclaimer: Momofuku own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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