Email Inspiration from Momofuku

Big, appetizing photography and full width image blocks make the product and recipe visuals impossible to miss. The dark footer with centered “SHOP THE COLLECTION” and clear category icons creates a tidy navigation area. Opportunity: most CTAs are embedded in images, so adding live text buttons would improve contrast, click clarity, and accessibility. Andy King, Email Love.

Disclaimer: Momofuku own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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