My Waitrose: It’s a new month for Little Treats 🤩✨

Loyalty emails are easy to make boring; this one solves that with a hand-drawn brand mark on a chartreuse field that immediately signals something fun is happening. The monthly cadence of the Little Treats program gets reinforced through the subject line and visual reset, training subscribers to anticipate the email. Rewards programs live and die by recognizable, repeatable creative — this one nails both.