My Waitrose: It’s a new month for Little Treats 🤩✨

The step-by-step reward tracker is the smart move here: a simple three-stop graphic (shop, then 50, then 100, then 250) turns an abstract loyalty program into something visual and easy to follow. We like the olive and cream palette paired with the little gift-box icon badges, and the oversized script wordmark up top gives the whole thing a handwritten, personal feel.

Brand Insights

From:

My Waitrose on August 1, 2026

Subject: It’s a new month for Little Treats 🤩✨

Preview: They’re a little something to say thanks for shopping with us

To: Andy King <[email protected]>

Features:

Disclaimer: My Waitrose own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.