Neiman Marcus: In-demand accessories for right now + Just in: Chloe

Shot low on pale sand, a single slouchy leather bag gets the reverence of a still life, with a wink of a headline that keeps the tone light. The editorial restraint, one product per section against acres of neutral space, is what separates a luxury retailer’s email from a catalog dump. A soft styling-appointment prompt lower down turns admiration into a service touchpoint.

Disclaimer: Neiman Marcus own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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