Neiman Marcus: Moncler wishes you a "Happy Puffy Summer"

A co-branded moment framed around a seasonal concept that’s charming enough to stop the scroll: a luxury puffer brand wishing you a ‘puffy summer’ is self-aware in exactly the right way. Neiman Marcus plays host by stepping back visually, letting the campaign color palette run the email. The creative handshake between retailer and brand reads as editorial rather than transactional.

Disclaimer: Neiman Marcus own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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