Email Inspiration from NerdWallet

Bold typography, calming pastels, and a smart use of whitespace give this awards announcement from NerdWallet a fresh, confident feel. We especially love how the hero headline pairs a serif font with centered alignment to create visual impact, while the prominent CTA—“See the Winners”—leaves zero room for confusion. Bonus points for mobile-optimized tiles that make product exploration intuitive.

Disclaimer: NerdWallet own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital products and informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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This is a good-looking email. See how it stacks up technically with previews of four common inboxes, including light mode and dark mode.
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