Disclaimer: Nike own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Nike: We just received your order
Nike keeps things sharp with a clean, text-forward order confirmation that pairs generous white space with crisp product imagery. The hierarchy is clear, with bold headlines, friendly copy, and CTA buttons that stand out in black. Details like estimated arrival dates and easy access to manage or return orders make the experience straightforward and reassuring.
