Email Inspiration from Once Upon a Farm

The primary color contrast — electric blue ground against yellow type — brings a visual energy unusual for a refrigerated food brand and creates immediate stopping power in a crowded inbox. Focusing on a single product with nutritional credentialing borrows supplement marketing logic and applies it to children’s food, effectively repositioning a protein bar without changing what it is. Large type and a product shot scaled to fill the frame read as confident rather than cluttered.

Disclaimer: Once Upon a Farm own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to baby email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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