Disclaimer: Onnit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Onnit
A high-contrast black layout and motion-blurred training shots set an intense tone that matches the ‘Peak Season. Total Preparation.’ headline. Rather than open with product, it earns attention through a Men’s Health Month narrative before introducing the day-and-night supplement packs. The lesson: tie a launch to a calendar moment and let editorial photography build the case before the buy button.
