Disclaimer: Onnit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Onnit
A dark, cinematic hero pairs an athlete mid-effort with a science-forward headline, positioning supplements as performance gear rather than wellness fluff. The section on what happens to output in the heat teaches before it sells, building authority for the product reveal below. Educational lead-ins like this work when the audience wants the why before the buy.
