Email Inspiration from Orbit Baby

Pure emotional storytelling. A black-and-white polaroid of a mother and stroller, taped to a paper-textured background, paired with copy that pictures the reader’s life one year out: “There will be a baby in your arms. A routine you didn’t have before.” No CTA above the fold, no product. Worth saving as a reference for any brand selling a major life-stage product.

Disclaimer: Orbit Baby own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to baby email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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