Email Inspiration from Original Penguin

The two-column product grid is highly effective, using strong lifestyle photography to create distinct entry points for different categories. This layout makes it easy for shoppers to navigate directly to the products that interest them most.

Disclaimer: Original Penguin own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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