OUAI: 15% off when you sign up for SMS

The hero image creatively uses a phone interface to present the SMS signup offer. This visual metaphor is instantly understandable, drawing the eye directly to the 15% discount and call to action. It’s a simple, effective way to communicate a single, clear goal.

Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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