Email Inspiration from Oura

Cinematic lifestyle photography anchors this Heart Health Month send — a quiet, contemplative figure against moody drapery communicates intimacy before a single line of copy appears. Oura leads with feeling, then earns the data: “Your heart, up close” sections break down metrics like Resting Heart Rate in a format that’s informational but never clinical. A strong model for any health tech brand looking to humanize a data-heavy product without losing the depth that makes it worth studying.

Brand Insights

From:

Oura on February 20, 2026

Subject: Let's have a heart-to-heart

Preview: Understand your heart, from nightly recovery to long-term health span

To: Andy King <[email protected]>

Features:

Disclaimer: Oura own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.