Email Inspiration from Oura

Restraint is the whole strategy here: acres of whitespace, a serif-and-sans pairing reading Subtle. Power., and a single centered product shot that needs no embellishment. Four icon-led benefits sit in a tidy grid below one unmistakable CTA, so the reader absorbs the upgrade story in seconds. When the product is the design statement, this kind of editing is exactly the move.

Disclaimer: Oura own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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