Email Inspiration from Oura

Hardware and app sit side by side under a plain ‘Feel the difference,’ letting the product photography carry the pitch. The muted gray palette and centered composition give the tech a premium, almost editorial calm. Pairing the physical ring with its on-screen data in one frame quietly communicates the whole value proposition.

Disclaimer: Oura own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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