Email Inspiration from Owlet Baby Care

Owlet’s email delivers a seamless blend of warmth and trust. The soft color palette and clean design create a calming atmosphere, mirroring the brand’s promise of peace of mind. We love the strategic use of social proof—highlighting star reviews and real user stats—making it a persuasive reminder to purchase.

Disclaimer: Owlet Baby Care own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to baby and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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