Email Inspiration from Owlet Baby Care

We like how Owlet’s animated GIF header creates instant urgency. The email smartly balances promotional images with live HTML text for headlines, boosting accessibility. The soft, rounded CTAs with clear copy feel on-brand and guide the user well.

Disclaimer: Owlet Baby Care own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to baby email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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