Email Inspiration from Palermo House

Palermo House goes all-in on lifestyle photography here. The hero is just the word “Leisure” over a patio scene, with no products until you scroll. A short line about unscheduled summer days sets the tone, then a swatch row shows the actual finishes. The dark green footer closes it out and makes the photos above feel lighter. A good example of selling a feeling instead of a catalog.

Disclaimer: Palermo House own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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