Disclaimer: Papier own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Papier
Papier’s email design is a visual delight, balancing elegance with a clear call to action. The soft, neutral background keeps the focus on the bold, high-quality imagery, while the generous spacing ensures an airy, premium feel. The animated hero image instantly draws the eye, setting a warm, welcoming tone. Meanwhile, the typography—clean and modern—keeps the messaging approachable yet refined. The CTA stands out with contrast and clarity, making it easy to engage. A well-executed design that feels as curated as the products it promotes.
