Email Inspiration from Parachute

A muted neutral palette and generous whitespace make the case for restraint, mirroring the one-timeless-neutral product story in the layout itself. Swatch pills let readers preview the colorway range without leaving the email. Proof that a bedding brand can sell calm by designing the email to feel calm.

Disclaimer: Parachute own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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