Email Inspiration from Patagonia Provisions

Rotating the word Smoked to run vertically down the full height of the hero is the kind of typographic risk we like to see. It gives the stacked tin photography a spine to sit against, and the periwinkle and mint color blocks that follow keep each section distinct as you scroll. Letting the illustrated package art double as the product shot is a nice economy.

Disclaimer: Patagonia Provisions own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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