Pep Boys: Almost finished, just a few more steps!

The visual step-by-step graphic is a great touch for an abandoned booking email. It immediately shows the user their progress and makes completing the final step feel less daunting. The clear headline and prominent CTA support this simple, effective journey.

Disclaimer: Pep Boys own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to automotive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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