PetSmart: Lock in savings—Autoship with 35% OFF 1st order

The bright red header immediately grabs attention by displaying the member’s name and reward balance. This use of live text and clear visual hierarchy makes the personalization feel valuable and actionable from the start.

Disclaimer: PetSmart own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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